AMC Theatres, the world’s largest exhibition chain, is pushing again its reopening by two weeks.
The transfer comes as coronavirus rates continue to rise within the United States, the place AMC has the majority of its operations, and after Hollywood blockbusters such as “Tenet” and “Mulan” delayed their release by a number of weeks. AMC stated it now expects to open 450 of its greater than 600 theaters on July 30. It hopes to be primarily totally operational by early August.
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“Tenet,” a sci-fi thriller from Christopher Nolan, is scheduled to open on August 12. “Mulan,” a live-action remake of the animated hit, will debut on August 21. AMC had initially deliberate on reopening on July 15. It’s potential these plans could possibly be foiled but once more. Major markets such as New York City and Los Angeles have but to permit cinemas to reopen and studios are hesitant about distributing motion pictures in theaters with out these cities, each of which account for a serious share of field workplace revenues. Complicating issues is the truth that states such as Florida and Texas which have taken an accelerated strategy to reopening their companies have additionally suffered from surging rates of coronavirus infections.
AMC introduced that it’s implementing new safety and cleaning procedures earlier this month, which it stated would assist maintain its theaters freed from COVID-19. However, the corporate inspired fierce blowback when CEO Adam Aron stated it might not drive patrons to put on masks in states the place it wasn’t legally required as a result of it wished to contain getting dragged right into a political controversy. The theater chain later backtracked and stated it might require ticket-buyers to put on masks.
“We continue to devote extraordinary resources into our plan to operate our theatres with a hyper commitment to the safety and health of our guests and associates,” Aron stated in a press release.
AMC operates in 14 nations in Europe and the Middle East. It expects its roughly 1,000 world places to be again in enterprise by early August.
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